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This new logo won’t help the White Sox shake their second fiddle reputation

Related Topics: Fiddle, 1903 World Series

These are exciting times to be a baseball fan in Chicago! The Cubs are just two wins away from their first World Series win in over a century. Even if they don’t win this year, they’ve got a core group of players that should make them contenders for the foreseeable future.

And the White Sox? They exist.

The south side team just sold the naming rights to its stadium to a mortgage company and the deal kicked in on Tuesday. The new sponsor wasted no time in putting an enormous metaphor on the side of the ballpark.