NASCAR Chairman and CEO Brian France ain't exactly rolling over in his DWI and Oxycodone possession case ... 'cause he pled not guilty to multiple charges in an NY court.
France -- who's currently on a leave of absence from NASCAR -- was arrested August 5 in Sag Harbor, NY.
Cops say they pulled BF over and suspected he was intoxicated ... so they gave him a field sobriety test -- which they say he bombed.
During the stop, police say they also found Oxycodone pain pills.
To make matters worse, we're told France name-dropped President Trump during the arrest .