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LeBron will “just do it” for Nike for life.
The footwear giant has “agreed to a lifetime relationship with LeBron,” it announced today — a deal that is believed to be the first lifetime deal that Nike has ever signed with an athlete.
James’ relationship with Nike started almost as soon as his high school basketball career ended. His first deal, signed in May 2003, was for seven years and over $90 million, according to CNBC. He then re-upped in 2010 for an undisclosed amount.
News of the deal was first reported by ESPN, which said, citing an anonymous source, that LeBron’s new deal “easily surpasses” Kevin Durant’s $300 million deal that goes over 10 years.