A few days before last year’s NFC Championship Game, Jose Soberanes was at Royalty Tattoos in Phoenix. Soberanes, 28, who works at the shop as a tattoo artist, has lived in Arizona his entire life, and he had just watched the Cardinals beat the Packers in a thrilling playoff game the previous Saturday. He thought about the team’s looming showdown with the Carolina Panthers. Soberanes was proud of Arizona, and he wanted to do something to show it.
He decided to get an Arizona Cardinals logo next to a Super Bowl 50 emblem tattooed on his leg.
“I was super confident they were going to make it.