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Allen Iverson Joins Ice Cube’s 3-on-3 Pro Basketball League

Ice Cube is one of America’s great, modern renaissance men. Since revolutionizing rap and hip hop culture as a member of NWA, he’s gone on to have a successful career as as solo artist as well as star in commercials, TV shows and blockbuster films. In short, he’s only become an even bigger superstar as time has gone on.

So why wouldn’t he go ahead and start his own professional basketball league?

The 47-year-old diehard sports fan has expanded his empire with the creation of a new professional basketball league know as the BIG3, comprised entirely of retired NBA players.