As a first step toward a higher national profile, BYUtv joined the Television Critics Association winter press tour this month in Pasadena, Calif. It was a chance to get some press for a channel that hasn’t been a priority for TCA members.
Industry website The Wrap posed seven “burning questions” ahead of the tour — and No. 6 was, “What are you, BYUtv?” Marisa Roffman of GiveMeMyRemote.com said that “even as someone who writes about television for a living, I didn’t know much about it.”
A Feb. 13 session with the channel’s top executives, followed by interviews with the stars and producers of the upcoming series “Dwight in Shining Armor,” gave critics a better idea of what BYUtv is all about.