At Salt Lake City’s ‘Hall of Breakfast,’ you can climb on a giant fried egg or swing on a pink doughnut with sprinkles. But you can’t order an omelette or French toast.

There may be some initial disappointment among hungry diners, until they learn that it is actually an interactive pop-up exhibit — open for one month at The Gateway in Salt Lake City — where art, play and the first meal of the day intersect.

“Breakfast represents a fresh start to the day with endless possibilities,” said Sophie Weichers, the exhibit’s project manager and designer. The exhibit celebrates that new beginning and to “wake up your creativity.”

The bright colors and design also compel guests to take selfies and post on social media using the #hallofbreakfast hashtag.