Friday night's fixture between West Ham and Leicester sees the launch of the now-annual Stonewall-backed Rainbow Laces campaign.
The Rainbow Laces campaign runs from November 24 to December 3 and sees clubs across sports and the country show their backing for the LGBT community.
It aims to ensure LGBT people - and 3.9million across the country identify as lesbian, gay or bi - feel welcome and included.
As part of that outreach, games will see players wear rainbow laces.