Jimmy Bullard is hoping to give grassroots football a much-needed boost as he spearheads a campaign to donate £250,000 to help struggling clubs.
The 'Get on the Pitch' fund, launched with Papa John's, will hand clubs the chance to apply to a £100,000 fund to help with the running of their organisations.
The pizza delivery chain, having taken on sponsorship of the EFL trophy, have also pledged to provide £150,000 worth of new football kits to clubs.
Bullard, 42, spent time at Corinthian FC, Dartford and Gravesend and Northfleet before going on to play in the Premier League, while he has also been manager of Leatherhead.