One trait that I will (hopefully) always like about the Portland Trail Blazers: Their #brand consistency.
Being able to watch a 40-year-old NBA highlight reel and immediately pick out the classic Trail Blazers red, black, and white is comforting. It conveys a sense of history and tradition that lends gravitas to the franchise and promotes fan solidarity through the shared material culture across the decades.
Players will be traded, coaches will be fired, and general managers will be jeered, but the aesthetics of rooting for the Blazers never change.* It’s fundamentally silly, but I feel like I’m rooting for the same team that my parents and grandparents cheered decades ago.