The offseason hustle just never stops. After wrapping up filming on Space Jam 2, recording a new album and releasing a music video, Portland Trail Blazers star Damian Lillard has now secured a new deal with 2K Sports. This deal is said to include promotional material that will help Lillard continue to expand his image and the successful brand he has been building.
Chris Haynes, an NBA Insider from Yahoo Sports was the first to report this news.
Yahoo Sources: Portland star @Dame_Lillard extends partnership with @2K Sports, @NBA2K by reaching multi year agreement that includes in-game activations, advertising, promotions, soundtrack contributions and community engagements.