British gambling giant William Hill may be subject to a potential £3 billion takeover by 888 Holdings and Rank Group, but that has not stopped them from continuing with a “business as usual” attitude judging by the recent investments by the company.
William Hill has acquired Grand Parade, a betting and gaming digital solutions company, for a fee of £13.5 million. The highly competitive and potentially lucrative online gambling and gaming market is one that William Hill admits to having fallen behind its competitors, so this acquisition should help to bridge that gap.