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Should college athletes receive endorsements? James Franklin, Sandy Barbour say . . . | Centre Daily Times

PHILADELPHIA

The question of whether or not college athletes should be paid is a tricky one without a clear answer. And if the student-athletes are to be compensated past their cost of attendance stipend and paid education, the bigger worry is how to make it happen.

Should third parties be involved? Should the amateurism aspect of college sports be completely eliminated?

Countless options have been floated out there — but one, when posed to Penn State athletic director Sandy Barbour, intrigued her: Endorsement deals.

"I do think it's a viable possibility, a viable alternative," Barbour said Wednesday at Penn State's second Coaches Caravan stop in Center City Philadelphia.