The bottom line is, this playoff run is good for the Ottawa Senators bottom line.
No, getting to Round 2 against the New York Rangers in a playoff series that starts with Game 1 Thursday night at the Canadian Tire Centre doesn’t guarantee the organization will turn a profit this season.
However, it’s good for the brand, good for business and could play a factor in increasing season tickets sales next year.
After being ranked No. 21 in the league in attendance with an average of 16,745 per-game through 41 home games this season, Senators owner Eugene Melnyk, speaking to Postmedia in a telephone interview late Monday from his Barbados home, says the team doesn’t budget for the playoffs, but the additional revenue won't hurt.