Americans David Wise and Elana Meyers Taylor spoke about the importance of restoring public faith in Olympic athletes. USA TODAY Sports
There’s a real-life sports scenario playing out right now that goes something like this:
You’re the biggest sports brand in the world, but you’re struggling to adapt in a changing marketplace. You’re not going away any time soon, if ever, but TV ratings are dropping, as they are for almost everything, and you’re concerned that distracted young people won’t be the reliable audience that their parents and grandparents have been, if they’ll even watch at all.