Back to the Olympics Newsfeed

How We Achieved an Olympic Feat of Immersive Journalism

On Monday, The New York Times published its first augmented reality feature. The article, written by John Branch, includes four AR moments and is a preview of the Winter Olympics in Pyeongchang, South Korea.

Readers are able to meet world-class Olympic competitors — the figure skater Nathan Chen, the big-air snowboarder Anna Gasser, the short-track speed skater J.R. Celski and the hockey goalie Alex Rigsby — midperformance. Through your phone, the room around you looks just as it is, except the athlete is in it with you.

View of big-air snowboarder Anna Gasser in AR.