Fans of the Big 12 won’t like hearing this, but Texas and Oklahoma football are the two most popular brands, not to mention revenue producers, in the conference.
After this season, however, the Sooners and Longhorns are leaving the Big 12 to join the best and most popular football conference in college football. The Southeastern Conference is loaded with big names and, like it or not, some of the most popular teams in the country.
Both teams have large and highly passionate fan bases with wide geographic reach. They also have enjoyed grand success at the national level.