In recent years, many professional stadiums and ballparks alike have seen an influx in concert popularity at their respective venues. Yesterday, the National Champion Ohio State Buckeyes elected to open the Horseshoe gates to a Rolling Stones concert, the first time the stadium had played host to a concert in roughly 12 years.
As many would expect, the Rolling Stones drew a fantastic crowd generating roughly $600,000 in profit for the Buckeyes, according to Evan Weese of BizJournals.com.
Ohio State vice president of university and business advancement Xen Riggs informed Columbus Business First about the university’s decision to host the event and benefits of the concert.