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A’s COO Chris Giles on A’s Access and developing the future of fandom

Besides the team taking sole possession of the second AL Wild Card spot, the biggest story in Oakland A’s baseball this week was the introduction of A’s Access, the new membership program that will replace season tickets in 2019.

The service, which allows members general admission access to every home game with a set number of reserved-seat upgrades allotted, is believed to be the first of its kind in professional sports. But it’s the third time in the past two seasons the club has rolled out a subscription-based service, the first of which was Ballpark Pass, now discontinued, and the second the Treehouse Pass.