Back to the Norwich City Newsfeed

Club announces Lotus Cars as new front of shirt sponsor for 2021-22

Norwich City is delighted to announce Lotus Cars as the club’s new front of shirt sponsor for the 2021-22 season.

As part of the agreement, the iconic Lotus logo will feature across City’s first team, academy and women’s kit and training wear.

The partnership sees a return of the Lotus logo to the front of the Norwich City first team shirt, with the brand having previously featured on the club’s away jersey between 2003 and 2006.

It also sees the partnership between the club and Lotus taken to the next level, after the Norfolk-based company’s successful sponsorship of the club’s training centre and academy over recent seasons.