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Live Purple, Give Gold day of giving sets Athletics record

CEDAR FALLS, Iowa --- On a record-breaking day of support, UNI Athletics saw $115,368 raised during the university's annual day of giving, Live Purple, Give Gold.

"Live Purple, Give Gold was a great success for UNI Athletics," said UNI Athletics Director David Harris. "We decided to change the format and give our supporters an opportunity to give directly to a sport of their choosing. Our donors responded with a record breaking level of support. The most encouraging part of the day was the number of people that gave to our sports programs for the very first time.