Highway I-40, known as Tobacco Road, connects the universities of North Carolina, Duke and North Carolina State. These schools sit within a 25 mile radius of each other in a region where college basketball is religion. The passion that their students, alumni and sponsors have for college basketball translates into an abundance of riches for these universities–but there is a big gap between the two schools that is best illustrated by our historical valuations of college basketball programs. (Forbes)
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