Viewership for the NCAA men’s basketball tournament is still slightly outpacing last year. Saturday’s North Carolina vs. Michigan State second-round game ranks as the most-watched of the tournament thus far with a 5.0 and 10.02 million on CBS, up 2% in ratings and 5% in viewership from Arkansas vs. Kansas in the same window last year (4.9, 9.50M). (Sports Media Watch)
Related: Basketball, Basketball Recruiting
North Carolina vs. Alabama: Sweet 16 preview and prediction
UNC Basketball, the No. 1 seed in the NCAA Tournament’s West Region, continues its March Madness run Thursday (9:39 p.