Eric LeGrand, whose football career with the Rutgers Scarlet Knights ended in 2010, after suffering a spinal cord injury, will have his coffee shop advertised on New Jersey Devils' player helmets during road games thanks to the team's program to support Black entrepreneurs.
The Devils announced on Thursday that LeGrand Coffee House of Woodbridge, New Jersey, won the club's Buy Black Partnership for the 2022-23 NHL season. The ad space on the road helmets is donated by Prudential Financial, which will also offer financial wellness counseling to LeGrand. The Devils are working on having LeGrand Coffee House products offered at their home games as well.