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Against-All-Odds NHL Expansion Team Showing How Pro Sports Can Succeed in Vegas

During the daytime hours, kids played street hockey and a giant team-branded Jenga game at what would eventually become ice-level. As it pushed into night and the families left, live music replaced the kids' games and workers from the Strip entered. Some came after their shifts, some before.

The open house—a chance for those who had bought Vegas Golden Knights season tickets (or were considering it) to check out the team's T-Mobile Arena—began at 8 a.m. on Feb. 21 and didn't end until 8 a.m. the next day.

The event was definitely uniquely Las Vegas—a three-shift festival for the NHL's new three-shift market.