In a near-perfect match of endorser and product, New England Patriots tight end Rob Gronkowski is set to launch his own brand of hot sauce.
Fittingly, it’s called Gronk’s Hot Sauce, a “12-ounce sauce made from cayenne and habanero peppers,” per a WCVB report.
Given Gronkowski’s fiery personality and the spiciness inherent to a typical hot sauce, it’s a brilliant marketing combination.
With PLB Sports behind the product, Gronkowski and his family arrived at the decision that a great Gronk-inspired food product would be a brand of hot sauce. And the rest of history.