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The Art of Naming Ballparks

In case you haven’t heard, the White Sox stadium — which has been known as US Cellular Field since 2003 — will be renamed Guaranteed Rate Field. Gross, I know.

CHICAGO, IL - AUGUST 24: A general view of the field before a interleague game on August 24, 2016 at U.S. Cellular Field in Chicago, Illinois. U.S. Cellular Field will become known as Guaranteed Rate Field starting in November. The team and the mortgage company announced a 13-year naming rights deal on Wednesday. The ballpark has been named U.S. Cellular Field since 2003 after being called new Comiskey Park from 1991 to 2002.