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A Cannon ball! Why Jets took the plunge for a small-school RB

When New York Jets special-teams coordinator Brant Boyer checked his inbox last season, he'd periodically find an email from Reggie Barlow, one of his old teammates with the Jacksonville Jaguars. Boyer knew exactly what each one contained:

Video clips of Trenton Cannon, a touchdown machine at Division II Virginia State.

Barlow, the school's head coach, did the work of a skilled PR man, promoting his player by sending out clips to some of his NFL friends. He and Boyer have what he describes as "a real cool relationship" -- Barlow returned punts and kickoffs for the Jaguars and Boyer blocked for him -- so he made sure to keep his buddy in the loop on Cannon.