To say that hockey fans aren’t thrilled that Adidas has won a long-term deal to start producing jerseys for all NHL teams in 2017-18 would be a tremendous understatement.
Rumors had persisted for quite some time, but now that the news is out, the pessimism is in full swing.
By that, I’m referring to the increasing sentiment that Adidas will not only look to make significant changes to NHL jerseys as far as style is concerned, but put advertisements on them as well.
It’s the end of hockey as we know it and, in fact, they might as well just take out “Stanley” and have the Cup sponsored by Geico.