If you're an NFL fan that loves to interact on social media, Twitter is likely open and active on your phone while watching football. Now, thanks to a partnership between the sport and social media network, Twitter and Thursday Night Football are about to by synonymous.
Per the agreement, Twitter will stream the 10 Thursday Night Football games broadcast by NBC and CBS, which will also be simulcast on NFL Network. That gives the NFL a "Tri-Cast" model of distribution: Network television (CBS/NBC), NFL Network (cable) and Twitter (digital).
"Twitter is where live events unfold and is the right partner for the NFL as we take the latest step in serving fans around the world live NFL football", NFL Commissioner Roger Goodell said in a press release by the NFL.