Starting in January, the New Orleans Saints, Pelicans and the A. B. Freeman School of Business at Tulane University began a semester-long project that introduced students pursuing a Master of Business Analytics at Tulane into real world projects and experiences that have helped the two sports organizations to apply findings from data to influence operational decisions.
Over the last five months, students from Tulane’s Master of Business Analytics (MANA) program worked directly with the Saints and Pelicans Business Analytics Department to study their data and determine factors that influence attendance at Pelicans games. The students were tasked with finding the optimal dates and times to host games at the Smoothie King Center during the 2019-20 season.