In my opinion, one super obvious thing about basketball that people sometimes tend to overlook is that (generally speaking) the easiest/most efficient shot is not a 3-pointer or a layup. It’s a free throw.
It makes good sense when you think about it. In 2022-23, the league average on 3-pointers (per Cleaning the Glass) is about 36.5%. That means that the average three is worth about 1.10 PPP. The league average on shots at the rim is about 66.6%. That means that the average shot at the rim is worth 1.33 PPP. The league average on free throw attempts is about 78.