Most people have heard the phrase “do as I say...not as I do” at some point in their life. That message is on full display when the NCAA makes rules against players benefitting financially from their athletic ability.
The NCAA, a nonprofit entity, has the primary task of ensuring fair competition between its member schools in collegiate sporting events.
But being a “nonprofit” certainly doesn’t mean the NCAA doesn’t generate any revenue — far from it. It has a disclosed a reported revenue of nearly $1 billion in each of the last several years, according to ncaa.