Watching highlight reels of a top prospect long before they don their school colors has become a commonplace for college hoops fans in the social media era, but high school sensations like Zion Williamson have taken that fast fame to unprecedented levels. The superstar sound of his name–Zion–might have helped, but regardless: you know who he is. Williamson became one of the most-hyped recruits in history because he was wildly talented, but also because he was everywhere.
Videos of his dunks went viral years before he might’ve traditionally become a household name during Duke’s excellent season or in March Madness.