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The Horns, KISS, the devil and the battle for the hook 'em sign

Call this round for the Texas Longhorns.

After Gene Simmons' short-lived attempt to trademark the hand-gesture also known as the "Hook 'em" sign, Longhorn fans - and rock 'n roll fans - everywhere can breathe easily.

It all started earlier this month when Simmons - the KISS guitarist - filed an application with the United States Patent and Trademark Office to trademark "a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular."

Except, that sounded familiar, especially to Longhorns and their fans. It certainly caught the attention of Texas president Greg Fenves, who fired his shot on Twitter (because what good is Twitter if you can't call out rock stars over hand gestures?