When it comes to style and design off the basketball court, there is a good chance your favorite athlete is wearing something Don C made. The Chicago native is the man behind the Just Don brand and has become a master collaborator in the sporting world—meshing athletic apparel with high-end luxury materials. He has worked on projects with Jordan Brand, Nike, Levi’s, Mitchell & Ness, Converse and many other brands. He is also part of the same creative collective that includes close friends Kanye West and Virgil Abloh.
In preparation for March Madness, Don C collaborated with Dove Men+Care on the #ReptheRivalary series during which he will release a limited-edition college basketball jerseys dedicated to the sport’s biggest rivalries.