From when he first took the job as head coach of the Laval Rocket, Joël Bouchard didn’t like to talk about the history of the Montreal Canadiens’ main farm team. Rather than discuss what happened in the past, his focus was always on making things better going forward.
Consistent messaging from Bouchard is something you get used to quickly. He has told media in the past that he’s not smart enough to lie to the media, so he just tells it as he sees it. Of course, in that, there’s some omission. He doesn’t tell the media everything, but what he does tell them is the truth.