PRESS RELEASE
MONTREAL – The Montreal Canadiens and the Canadian Women’s Hockey League unveiled thursday the new look and identity of the league’s Montreal-based franchise, which will officially become Les Canadiennes de Montréal as of the 2015-16 season.
A tribute to the pioneers of the sport in the province, the name Les Canadiennes pays homage to one of the first French-Canadian women’s hockey teams in Quebec, a group of Francophone women who paved the way for future generations of players during the 1930s. The logo, a rounded “C” accented by a stylized star, reflects the direct association between the Canadiens and Les Canadiennes organizations, while simultaneously honoring the tradition of excellence that has been built by the winningest franchise in CWHL history for nearly a decade.