In a movie which has seen him donned a “marketing genius”, former two-weight UFC champion, Conor McGregor cleverly managed to promote the upcoming release of Road House – landing himself top comment on American actress, Sydney Sweeney’s Instagram account – as the Euphoria star promoted her own work.
McGregor, a former undisputed lightweight and featherweight champion under the banner of the Dana White-led promotion, is currently deep into a global media tour to promote the upcoming remake of Road House – starring alongside lead, Jake Gyllenhaal, with McGregor apparently serving as lead antagonist in the feature.