As Mitch Clarke just found out, there's no worse time to declare yourself a Hulkamaniac, especially as part of your personal brand.
It's not hard to see how this could happen. Go back to June of this year and the Hulkster was still the same (more or less) beloved icon he'd been for the past 30+ years. There was a sex tape scandal floating in the ether, some reality TV shows that were about as flattering as reality TV tends to be, and he was obviously getting older, but if you were a Hulkamaniac there weren't a lot of reasons to abandon ship.