LAS VEGAS – UFC®, the world’s premier mixed martial arts organization, today launched a public service campaign to bring attention to the devastating effects of opioid addiction and help end the opioid crisis that has impacted millions of Americans.
UFC launched the campaign today in Las Vegas prior to UFC® 235: JONES vs SMITH and debuted a new public service announcement featuring UFC President Dana White. UFC’s public service campaign will utilize UFC athletes, the company’s massive social media reach (75 million followers), and its popular live events to spread the message of prevention, treatment, and recovery relating to opioid addiction.