Back when I was an executive with large firm in New York -- long before they figured out that everything I said in my interview was a lie and fired me -- we had a company-wide meeting, in person, so that everyone in the organization (including the rank-and-file) could hear the bad news first hand.
The vending machines would no longer be carrying Mellow Yellow.
True story.
UFC, on the other hand, thought its big announcement (read it) was better suited for Email, because $4 billion less airfare to bring in all its contracted fighters from around the globe would leave them with $3.