Year over year, the UFC has boasted about breaking their financial records, and 2021 was no different. Endeavor Group Holdings held their Q4 2021 earnings conference call on Wednesday, and it’s where they announced that the UFC continued that trend and had their best year ever.
“UFC posted its best financial year in its 28-year history,” the Endeavor CEO and UFC owner Ari Emanuel revealed. “All Pay-Per-View events sold out, sponsorship hit record revenue highs and international rights deals saw significant increases.”
Endeavor CFO Jason Lublin says “UFC revenue was up 30% year-over-year,” citing 14 new international media rights deals, along with “significant growth” in sponsorship, which includes lucrative deals with Crypto.