Tubular Labs, which powers brands like Warner Brothers, Microsoft, Twitch, and CBS Interactive, is the leading company for social video analytics. Their 2019 report for online viewership showed strong results for MMA organizations.
Leading the way with 14.6 billion views across all platforms was World Wrestling Entertainment (WWE), but two of the top five are familiar names in the space of combat sports: ONE Championship and the UFC.
ONE came in slightly behind the National Football League (NFL) with 5.6 billion cross-platform views while the UFC rounded out the top five with 3.