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If I Did It: Did celebrity boxing save the UFC bottom line?

Welcome to IF I DID IT, where we analyze and solve PR kerfuffles from the MMA world (insert hand gesture) not beyond.

I’m your host Alexei Auld, author of “7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators”, and joining me are guests John S. Nash, stand-in extraordinaire and the man who knows everything there is to know about the history of MMA and Eugene S Robinson, from ozy.com and author of “Fight: Everything You Ever Wanted to Know About Ass-Kicking but Were Afraid You’d Get Your Ass Kicked for Asking”, Collectively, MMA Puncholes.