Brothers Rafael and Guilherme Mendes are two of the most successful lighter weight jiu-jitsu competitors of all time. Rafael won six IBJJF World and two ADCC titles while Guilherme won four IBJJF World titles. In 2012, they opened Art of Jiu Jitsu, an academy that not only created champions but also revolutionized the way jiu-jitsu academies looked and were marketed. Art of Jiu-Jitsu laid the foundation of for its success by initially focusing on building a strong kids program. The idea was to build a strong foundation in the youth competitors that would ultimately translate to a strong adult team once they reached those ranks.