Chechen featherweight Zubaira Tukhugov explains why Conor McGregor’s brash style would have made him a hated man in the Caucasus.
Conor McGregor's meteoric rise to stardom in the UFC was arguably due to his fan-friendly fighting style and his brash approach to selling a fight. Not afraid to ruffle a few feathers as he paves his path to a coveted title shot, that approach appears to have worked, as the Irishman is set to face Chad Mendes at UFC 189 to determine the interim featherweight champion.
However, there are some who believe McGregor's style has only hindered his ability to connect with a wider audience.