The celebratory and sticky chocolate syrup-based post-game antics employed by the Washington Nationals this season has caught the baseball world by storm. It apparently also is viewed as something of a savvy marketing opportunity for a handful of big-time corporate brands.
It was learned a few weeks ago that Hershey’s has capitalized on its integral role in the Nationals’ post-win revelry — teammates have been routinely dousing the so-called hero of the game with chocolate syrup ever since Max Scherzer came up with concept earlier in the season — providing the goods to the team, 108 bottles and counting.