I’ve grown incredibly tired of “Own the Future”. Once a bright marketing ploy that aligned with the direction of the franchise on and off the court, the Milwaukee Bucks’ marketing slogan of choice has overstayed its welcome at this point.
It’s become a trite, contrived throwaway line that surfaces on official social media channels in the midst of a 25-point blowout loss as often as it does in an impressive win. It’s something of a catch-all statement and sentiment that can be used in place of anything of real substance when times are bad, and often when they’re good too.