A nickname from his grandmother has paid off for Taco Charlton.
As Michigan football fans know, Charlton's given name is Vidauntae, but everybody knows the Dallas Cowboys rookie by something else.
Charlton already had a deal with Big Red soda in place, but on Tuesday it was announced that Charlton also would be endorsing Taco Bueno.
Duh: @tacobueno & #Cowboys rookie Taco Charlton are partnering up for '17. "I've been trying them my whole life. Taco Bueno tops everyone" [?]
-- Ian Rapoport (@RapSheet) June 27, 2017
Charlton made headlines last month, becoming the first top draft pick of the Cowboys to be under contract before rookie minicamp in the Jerry Jones era.